News & Press Releases

AAWI launches its USA made Pokka® brand into the Promotional Industry

AAWI Launches PenScents™: A New Way to Elevate Brand Experience with Scented Pens

Linden, NJ – December 1, 2024 – All American Writing Instruments (AAWI - ASI 76811, PPAI 113946, SAGE 66935) a pioneer in the U.S. writing instruments industry, is excited to announce the launch of PenScents™, a new line of scented pens crafted to enhance branding efforts with a unique sensory experience. PenScents™ is set to debut at PPAI 2025, where attendees can explore the scents and creativity behind this innovative product line.

PenScents™: More Than Just a Writing Tool

PenScents™ pens are designed with a patented grip and infused scents such as coffee, chocolate and lavender giving users an engaging, multi-sensory writing experience that adds an extra touch to brand marketing. Scent can trigger memories because of the close connection between the brain, olfactory system and the areas that process memory and emotion. 

This product line is targeted at various industries, including beverages, consumer products, and national retail brands. PenScents™ combines innovation, brand differentiation and emotional engagement to customers looking to define themselves in the marketplace.  These same national brands are consistently looking for new and creative ways to market their products, stand out from their industry and make their brand memorable; all while showcasing their promotional messaging.  With PenScents™ they will have the ability to do just that with our full color, 360-degree, digital decoration (Item #USAPS25D shown below) or one-color imprint (Item #USAPS25S – not shown) tied to core scent memories.    

PenScents™ incorporates Auracell ®, an eco-friendly plastic that is also manufactured in the USA and is derived from sustainable resources that encapsulate long-lasting scents.  Auracell® is currently the scented technology used in popular brands such as The Walt Disney Company ® and Build A Bear ® which value the safety characteristics of the plastic, and can be sourced domestically here in the USA.

The scent-infused PenScents™ line not only appeals to the senses but also serves as a functional writing tool, merging practicality with sensory marketing in a unique way.   PenScents™ is an innovation in scent and aroma marketing.  Scent is a powerful tool that can create a memorable experience for the customer and provide a direct link to your brand. It’s the artful use of scent which helps to create unforgettable experiences and sway consumer behavior.  By weaving specific scents into physical spaces or products, studies have shown that businesses can evoke emotions, trigger memories and create a distinctive brand identity that stands out in the marketplace. By incorporating scents that resonate with a brand's essence, PenScents™ brings a new level of engagement to promotional items.

Join AAWI at PPAI 2025 to explore PenScents™ and learn how it can help your brand leave a lasting impression.

Contact Information

For more information on PenScents™ or to schedule a meeting at PPAI 2025, please contact:

Ian Brudenell

National Sales Manager

All American Writing Instruments – AAWI

Email: ian.brudenell@aawritingco.com

Phone: (908) 486-1002 x122

Website: www.aawritingco.com

Follow AAWI on social media for product updates, introductions, and insights from our new

________________________________________

About All American Writing Instruments (AAWI)

Based in Linden, New Jersey, All American Writing Instruments (AAWI) is the last remaining U.S. manufacturer of writing instruments. Since 1928, AAWI has been dedicated to producing sustainable, high-quality writing instruments for the promotional products industry, supporting American jobs and innovation through its commitment to excellence.

PPAI discusses AAWI's Commitment to USA Manufacturing